The noble bird re-raises "return to the main business"
The VIPs released the announcement of the "2018 Annual General Meeting of Shareholders Meeting". The above materials show that the VIP bird will hold a general meeting of shareholders on June 26, and will adjust the medium and long-term strategic plan to "return to the main business" at the meeting. At the same time, the company will also Adjust the business plan as "under the 2018 performance loss, we will strive to turn losses into profit in 2019."
In fact, returning to the main business is also a helpless move by the noble birds after experiencing the tried and tested 2018. The bird said in the announcement: 2018 is the most tried-and-tested year in the company's development history. The cost of social financing has risen sharply, and the high interest expenses continue to dilute the company's profits.
The decline in market risk appetite has greatly reduced the financing scale of the overall private enterprises. The noble birds benefited from the state's support for private enterprise policies and local government support. Although the difficulties faced have eased, there are still a small number of financial institutions that are lending, pressure-selling or demanding. The credit conditions were increased; the VIPs were unable to obtain new financing in the capital market, and the original mid-ticket, short-term and overseas debt financing schemes could not be implemented.
At the same time, as the downstream VIP brand dealer customers as small and medium-sized private enterprises, in recent years, they have suffered from difficulties in financing and financing, and the use rate of some dealers has decreased, which has led to a slowdown in the upgrade of the VIP bird terminal stores, and the decline in the turnover rate of goods. The implementation of the company's VIP bird brand business policy, some dealers also took the initiative to propose transfer channels or join other brands to the company's decision, the company's dependence on the wholesale sales model of dealers gradually emerged.
For the specific measures of “returning to the main business”, the VIP bird disclosed in the announcement that the bird’s ability to operate in the traditional sports shoes and apparel industry was consolidated, and at the same time, he actively embraced the Internet and took the opportunity of Jingdong’s strategic cooperation to strengthen cooperation with the Internet e-commerce platform. We will vigorously promote multi-brand efficient operation mode including new brands; strengthen brand operation, become a brand of expensive birds, increase the investment and promotion of AND1 and PRINCE brands, and strive to introduce new international brands and enhance brand premium capabilities to enter In the mid-to-high-end market, we strive to expand the VIP bird into a multi-brand, multi-market, multi-channel sporting goods company.
As for the decline in the turnover rate of goods, the bird said that in the future, it will adjust the comprehensive capabilities of “retail operations”, share the inventory of the group, increase the circulation rate of goods, and integrate the “retail-commodity” integrated operation mode.
Для того, чтобы оставлять комментарии вам необходимо авторизоваться.