Zara's parent company's revenue increased by 3% in the first three quarters
Zara's parent company Inditex Group announced its first nine months of preliminary performance data on its official website. In the past nine months, the fast fashion giant's revenue increased by 3% to 18.4 billion euros, and net profit increased by 4% to 24%. One hundred million euros. Although the detailed data of the third quarter has not been announced yet, it is known by reading the data: Zara led Inditex sales performance to increase 10% from the first nine months of 2016 to 17.96 billion euros; the group's net profit increased to 2.34 billion. The euro, up 6% year-on-year, shows that the downward trend of the Inditex Group's performance has not improved.
In this regard, Inditex Group Chairman and CEO Pablo Isla said in the report that the current retail segment is still complicated, but Inditex has continued to grow with a rich brand matrix. However, the capital market is clearly not satisfied with their current performance level. After the news was issued, the Inditex Group's share price fell on the day.
According to the data, the Inditex Group was founded in 1963 by Amancio Ortega, the richest man in Spain. Its brands include Zara, Bershka, Massimo Dutti, Pull & Bear, etc. The products are mainly concentrated in the fast fashion apparel consumption field.
In recent years, with the continuous turmoil in the global fashion industry and the escalation of consumption, people's demand for clothing quality has increased year by year, and the days of fast fashion giants have become increasingly difficult. Some investment institutions have pointed out that even if Inditex Group has a world-leading supply chain system and fashion production mechanism, it still needs to seek more development opportunities from the perspective of product and service innovation.
The Inditex Group’s recent “recovery of the situation” approach focuses on two main areas:
First, to increase the scale and service of online e-commerce sales methods, in September 2018, Pablo Isla revealed on another occasion that by 2020, Inditex will sell all its brands in the global online channel, including There is no market for physical stores. In addition, in terms of growth rate, Inditex online sales accounted for 10% of the Group's net sales, an increase of 41%, indicating the feasibility of this strategy.
The second is to try to find new opportunities in the new field. In the second half of 2018, Zara launched its first lipstick line and announced its official entry into the beauty industry. According to reports, the series is designed by Max Factor's global chief makeup artist Pat McGrath in combination with Zara2018 autumn and winter collections, made in France. Currently, the series is priced from 7.95 euros to 19.95 euros, and is only available on social media platforms and official websites worldwide. According to industry analysts, compared with clothing, the beauty industry has higher profits. Zara will not be surprised by its breakthrough. However, the competition in the beauty industry is very fierce now. Zara can distinguish the geometry from it. It is an unknown number. Whether their subsequent marketing and marketing measures can keep up.
Для того, чтобы оставлять комментарии вам необходимо авторизоваться.