Supreme is definitely the “hot enthusiasm” in the market. Any brand and Supreme joint name can achieve the high return on expectations. However, a brand has clearly expressed its refusal to cooperate with Supreme, which is the top sandal brand: BIRKENSTOCK.
I believe that today's generation says that Supreme is a refutable speech. The joint planning of the company is a wave of waves. The Louis Vuitton x Supreme in the past year is even more shocking and shocking the fashion industry. So everyone will think that Supreme is not an object that cannot be co-branded, but this argument was broken by Birkenstock today.
Oliver Reichert, CEO of BIRKENSTOCK, said in an Promo Codes interview recently that the brand refused to cooperate with Supreme and Vetements because the two brands just wanted to put the logo on the slippers. He also compared the joint behavior of the two brands with “prostitution”. If you cooperate with them, it is undoubtedly to sell BIRKENSTOCK. Such a hard-core brand is really rare, and dare to reject the most popular brands in the Supreme and Vetements markets. Reichert is really bold.
Demna Gvasalia, creative director of Vetements, added him when he was interviewed because Birkenstock's shoes were comfortable and wanted to work with them. Then they were able to reopen and talk about it, and Supreme didn't respond after being rejected. So, do you think that the speech of the CEO of Birkenstock is reasonable?
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